“I don’t want to push the team to die over this,” Ms. Crawford told Mr. Musk at one point, trying to warn about burnout.
“Well, push them to just before they die,” Mr. Musk responded, laughing.”
An excerpt of the forthcoming book, Character Limit, published in The New York Times, gives some insight into the transition Twitter underwent in 2022.
Perhaps it will become a case study in the potential harms of organizational decision-making. Musk appears to offer a masterclass in how NOT to make decisions.